Sunday, April 7, 2013
MCOM30 - Direct & Interactive Marketing: Class 2 - Resources for Segmentation & Lists: This whitepaper has great information on why / how and when to segment well. The section on behavioural will be really helpful for the cours...
Sunday, November 11, 2012
Sunday, January 15, 2012
Check this video to find out whether you are a digital dummy.
This is exactly what we have seen in Tom Brennan’s class.
“One thing is certain about human nature... we’re born talkers. Our urge to communicate is universal. And now with modern technology, we can meet with anybody at anywhere in anytime. (CBC documentaries, 2012)
Nowadays most communications, however, are not face-to-face, but Facebook to Facebook.
I can use my iPhone to contact with my friends in China and Japan easily. I am using more than 5 social medias and I check them several times everyday which makes me feel like I am “connecting” with my friends, especially when I am in a crowded area alone. I always check my phone frequently because this makes me feel like I am not alone.
When I first got in touch with the Internet, I was really surprised that it made my day so such shorter.
Having spent one hour online, it feels like one minute in real life. But what have I learned through net suffering? I really don’t know! I realize my soul has got lost in the cyberspace.
I love the tweet in which Kathy Patterson said, "Close your laptop, do some readings."
Don't you agree?
Friday, November 25, 2011
We all have these experiences. You exchange business cards with somebody you would like to know; you probably won't get their attention. You follow somebody you are interested in through social networking sites; they probably won’t follow you back. We usually use social media as a tool for keeping in touch with the people we call “friends”.
Well, how can we use social media as a marketing tool to meet new people and expand our network? Are there any other ways we can use it? Today in my Writing and Communications class we had a very inspiring talk about social media from Lindsey Fair, a marketing professor.
Don’t forgot to send an email after meeting new people or send out a thank you card after getting help from them. Giving people these types of positive feedbacks can only affect you positively.
Social media is not the only way to connect with people. It can help you to solve problems. Recently, I used social media to get my Hotmail account back from being blocked for a long time. I was really upset when I struggled with the security questions and waiting for help while nobody contacted me for almost a month. I suddenly thought that maybe I can try twitter. Then I followed the “Hotmail client service”, sent a direct e-mail, and the problem was solved within three days! The power of social media at work!
As an IMC student, I feel the strong power of social media and want to learn more about it in the future.